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Fathom
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BuildBetter.ai
Turn sales calls into (usable) user research.
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Overview
Your sales team captures critical product feedback on every call—but your product team never hears it. BuildBetter's Fathom integration makes every sales conversation searchable alongside support tickets and feedback, so when customers explain why they'll buy (or why they won't), the right teams know immediately.
Key Benefits
Your sales team had 1,847 calls last quarter. Customers mentioned 'deal breakers' in 73 of them. Your product team heard about zero. BuildBetter's Fathom integration makes every sales conversation searchable—so when Sarah from Spotify mentions bulk uploads as 'critical for our decision,' your product team actually knows. Filter by deal size, segment by industry, track which objections kill deals. The truth about why you win and lose is already in your calls, tickets, and conversations.
How to integrate with Fathom
- Find the truth about lost deals: Instantly search why you lost to competitors in customers' exact words, not sales team speculation.
- Identify expansion opportunities: Discover which existing customers are asking for premium features they'd pay more for.
- Close the sales-to-product gap: Product teams can finally hear what sales has been hearing all along—with names, quotes, and dollar amounts attached.
Marketplace stats:
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