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Fathom
x
Attive
Analyze transcripts directly from Slack, and populate any CRM field automatically.
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Overview
Make it super easy to activate your conversational data from Fathom for your whole organization. Use Slack to ask about your upcoming calls and what to prepare for, or have Product scan through all calls that mention a competitor. You can also go further and update any field in Salesforce or HubSpot, extending beyond standard field updates, and tailor CRM updates to your specific needs. No need for manual entry while getting much more accurate data.
Key Benefits
- Company-Wide Activation of Conversational Data: Unlock the full potential of your call data. Whether it’s preparing for an upcoming meeting, spotting competitor mentions, or surfacing customer needs, every department — Sales, Product, CS — can tap into actionable insights without extra effort directly from Slack.
- Flexible, Tailored CRM Updates: Go beyond standard field updates. With our Fathom integration, you can customize how and where conversational insights flow, ensuring your CRM reflects exactly what your team needs to drive pipeline, product strategy, and customer success.
- Turn Conversations into Revenue Orchestration: A Sales Rep forgot to mention a mandatory service fee on a call? Ping Sales Enablement. A customer expressed worry about their renewal, which is coming up in 2 months. Alert the CSM and AM on the deal. Or the CRO wants to know why we are losing deals late-stage? Just ask.
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