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MISSION
AI sales coaching that scores every call and sends a daily note
Managers can't listen to every call, so coaching happens late or not at all. This mission scores each rep's calls and sends you one note a day on who needs help with what.
Mission type
Reporting & Recaps
Best for
Sales
Operations / RevOps
Output
A daily coaching note per rep, based on that day's calls
System used
Fathom
What it does
This mission handles AI sales coaching across your team. Each day, ChatGPT or Claude reads your reps' sales calls through Fathom and scores them on objection handling, tone and how closely they followed your script. Then it sends you one note with each rep's score, what they did well and the one thing to coach.
You see who needs help without listening to every call, and coaching happens the next day instead of at the end of the quarter.
Who it's for
Sales managers and team leads with a growing team, especially commission-only or remote reps you can't sit next to.
The flight plan
Schedule it to run at the end of each day and send the note to you in Slack.
- Connect Fathom and Slack to ChatGPT or Claude.
- Write your scoring criteria into the prompt: your objection-handling steps, tone and script.
- Run the starter prompt on a day of calls and compare the scores with your own judgment.
- Adjust the criteria until the scores match how you'd grade the call.
- Schedule it daily and use the note to pick one coaching topic per rep.
RULES
Score against your own criteria, written in the prompt.
Quote the moment in the call behind each score.
Give each rep one thing to work on, not five.
Call out what went well as well as what didn't.
Send the note to the manager, not the whole team.
What good looks like
A good note tells you what to say to each rep tomorrow. A mediocre one gives everyone a 7 out of 10.
GOOD
"Jess (3 calls): objection handling 4/10. On the pricing objection, she offered a discount before asking about budget ('I can probably do 20% off'). Coach: ask before you offer. Strong: clear next steps on all three calls."
MEDIOCRE
"All reps performed well today. Average score: 7.2."
STARTER PROMPT
⧉ CopyUse Fathom to find all of my team's sales calls from today. Score each call from 1 to 10 on objection handling, tone and script adherence, using these criteria: [paste your criteria].
For each rep, write a short note with their scores, a quote from the call behind the lowest score, one thing they did well and one thing to coach. Send it to me as a single message I can post in Slack.
FAQs
Questions? We’ve got you covered.
How do I use AI to coach my sales team?
Connect Fathom to ChatGPT or Claude, write your scoring criteria into a prompt and have it score each rep's calls daily. Use the note it sends you to pick one coaching topic per rep.
Can I trust the AI's scores?
Calibrate first. Run it on calls you've already listened to and adjust the criteria until the scores match your judgment. Every score comes with the quote behind it, so you can check it.
Which Fathom plan do I need to run this skill in ChatGPT or Claude?
Any Fathom plan works for your own calls through Fathom's MCP integration with ChatGPT and Claude. To score your whole team's calls, you need a Team or Business plan so the connector can see calls across your team.
What is AI sales coaching?
AI sales coaching is using AI to review sales calls and give feedback on things like objection handling, talk time and script adherence. It lets managers coach every rep from real calls without listening to all of them.
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