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MISSION
LinkedIn post ideas from what your calls keep telling you
The best posts aren't written from a blank page. They're sitting in the calls you've already had. This mission finds what came up on more than one call and helps you turn it into a post with your own opinion on top.
Inspired by
Nick Rickards
Mission type
Content Generation
Best for
Recruiting
Sales
Founder/Solo-operator
Output
What keeps coming up on your calls, and a LinkedIn post draft in your voice
System used
Fathom
What it does
This mission finds what your market keeps telling you. Ask ChatGPT or Claude to pull your last two or three calls from Fathom and read the full transcripts. It lists the problems, questions and numbers that came up on more than one call, quoted word for word, then helps you shape one into a LinkedIn post. You add the opinion. The AI does the reading.
It works on client calls, candidate calls and sales calls. The rule of thumb: if three people say the same thing, write it down.
Who it's for
Recruiters, founders and salespeople who know they should post more but never know what to write. Especially anyone whose AI-written posts get a few likes and nothing else.
The flight plan
Run it once a week, after a run of client or candidate calls. If you'd rather draft a full week of posts at once, try the LinkedIn post generator mission.
- Connect Fathom to ChatGPT or Claude.
- Run the starter prompt on your last two or three calls.
- Pick the pattern that made you react. If you've got an opinion on it, that's your post.
- Tell the AI what you think, in your own words. A voice note is fine.
- Let it shape the post around your take and their exact quotes, then edit until it sounds like you.
RULES
Read the full transcripts, not the summaries. The summary loses the exact words.
Only count a pattern if it came up on at least two calls.
Quote people exactly. Never invent a number.
Leave out names, companies and anything that shows who said it.
The opinion is yours. The AI finds the pattern; it doesn't decide what you think.
What good looks like
A good pattern gives you something to argue with. A mediocre one gives you a post anyone could have written.
GOOD
"Pattern (3 of 3 calls): clients are filling roles from job adverts, not agencies. In their words: 'The advert actually worked this time.' / 'We'll try in-house first.' Post angle: if clients can find good candidates without you, what are they paying you for? Your take: [you write this bit]"
MEDIOCRE
"Common themes: the market is tough, clients are busy, AI is changing recruitment. Post idea: 5 ways AI is changing recruitment."
STARTER PROMPT
⧉ CopyUse Fathom to find my last three calls with clients, candidates or prospects. Read the full transcripts, not the summaries.
List anything that came up on two or more calls: a problem, a question, a complaint or a number. For each one, give me the exact words people used, which calls it came from, and one possible LinkedIn post angle. Leave out names, companies and anything that could identify who said it.
Then ask me what I think about the strongest one. Once I've answered, draft a LinkedIn post that opens with their words, adds my opinion in my words, and ends with a real question. No hashtags, no links.
FAQs
Questions? We’ve got you covered.
How many calls do I need?
Two or three is enough to spot a pattern. Run it every week and you won't run out of things to post about.
Can the AI write the whole post for me?
It can, but posts written from nothing tend to repeat what everyone else is already saying. What makes a post land is your opinion on something your market said out loud. The mission finds the pattern and drafts around your take, so the post sounds like you.
Which Fathom plan do I need to run this skill in ChatGPT or Claude?
Any Fathom plan, including Free. The skill reads your calls through Fathom's MCP integration with ChatGPT and Claude, which is on every plan.
What should I post on LinkedIn?
Post about what your market keeps telling you: the problems, questions and numbers that come up again and again on your calls. Those topics already matter to the people you want to reach, and you can quote them in their own words.
How is this different from the LinkedIn post generator mission?
The LinkedIn post generator drafts a weekly batch of posts from your calls. This mission finds one pattern worth an opinion and builds a single post around your take.
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